A loyalty program designed around individuals; earn Upoints, which can be redeemed against stays, dining, entertainment attractions and leisure experiences across Dubai.Our list of participating brands includes lifestyle hotels in vibrant neighbourhoods, exceptional restaurants, exclusive leisure clubs and Dubai’s most popular attractions.As a member, you can earn and redeem Upoints when watching movies at Reel Cinemas or ice-skating at Dubai Ice Rink, and benefits include preferential stay rates, discounts in our restaurants and much, much more.Not a U By Emaar member? Visit www.UByEmaar.com